But it runs pretty differently than any other image-sharing app out there. It's still an app, and it's still social media, and it encourages documenting your life. It probably isn't going to fix our collective online brains and their inclination to share everything about our private lives with others online. Pop-up museums litter cities with photo ops for posts "camera eats first" everything can be a cute Instagram story everything is content.Īnd to be clear, Dispo - a buzzy new photography app that just came out of beta - is still a place for content. Doing something "for the gram" - scaling buildings, posting the same cringe picture over and over - became the norm. More recently, it's essentially become a shopping mall, with brands falling over themselves to be heard through the noise. After Facebook acquired it in 2012, it has turned into a competition of getting as many likes as possible (using the same formula over and over: post the best highly-curated, edited photos with the funniest captions). Instagram was once a place to share Starbucks cups and high-contrast pet photos.
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